I’d only just finished reeling from the shock of finding great food in the US when I found something that confirms some of my worst fears about what lurks in the shelves of the supermarket: Baconnaise. Oh the horror. Wrong on many levels but particularly scary because, not only is there no bacon in there (surprise) but it is actually vegetarian.
In case you missed it – check out the strapline “everything should taste of bacon” . They have also introduced a bacon flavoured lipsalve “so you can taste like bacon too”. Quite. Revolting.